About ADD+

ADD+ is an InfoFi-native data infrastructure platform that bridges the gap between real-world data monetization and transparent, on-chain user rewards.

Originally established as a Web2 data analytics company, ADD+ has generated millions in revenue by selling anonymized consumer insights to enterprise clients—including Fortune 500 brands. Through proprietary pipelines and ethical data sourcing, ADD+ built a scalable business that extracts actionable value from user behavior, preferences, and signals.

However, like most of the traditional data industry, this success came at a cost: users—the source of all data—were excluded from the value chain.

ADD+ was founded to correct this imbalance. We believe that users should be recognized, rewarded, and empowered for the value they create.

By transforming our proven Web2 revenue engine into a Web3-native reward model, ADD+ introduces a new paradigm:

• Revenue Transparency: All data monetization proceeds are reported publicly.

• Stable Reward System: Rewards are distributed in USDA, a revenue-backed stablecoin tied directly to data sales.

• User-Centric Design: Every user action, from insight contribution to curation, is tracked and fairly compensated.

• Minimal Friction: No crypto complexity—just clear, tangible value for real contributions.

Through ADD+, we’re not just tokenizing attention or engagement—we’re redefining data as a shared economic asset. In this model, every participant becomes a stakeholder. Every click, vote, or task completed contributes to a collective data pool—whose value is redistributed transparently and verifiably.

At its core, ADD+ is not just a protocol. It is a movement to return ownership of data back to the people who generate it.