Media Planning & Optimization

Maximize campaign efficiency and minimize media waste. ADD+ provides comprehensive, cross-platform intelligence to help brands reach the right audience, at the right time, through the right channel.


What We Offer

Our platform delivers the tools and insights necessary to build and optimize high-impact media strategies:

  • Cross-Platform Reach Analysis: understand true audience overlap and incremental reach

  • Budget Allocation & Optimization: optimize media spend for maximum return

  • Frequency Capping Intelligence: avoid overexposure and audience fatigue

  • ROI Prediction Models: simulate performance outcomes before launch


Channels Covered

We help brands unify media intelligence across:

  • Traditional & Connected TV

  • Streaming platforms

  • Digital & display media

  • Radio & podcasts

  • Social media (Facebook, TikTok, X, YouTube, etc.)


Key Features

  • Audience Simulation: test target definitions and simulate campaign scenarios

  • Competitive Intelligence: benchmark against industry spend and placement

  • Performance Forecasting: predict conversion lift and brand impact before activation


Use Cases

  • Strategic media planning for new product launches

  • Programmatic media buying powered by ADD+ data

  • Performance optimization for ongoing campaigns


Client Impact

  • +31% increase in conversion rates by targeting high-propensity segments

  • -18% reduction in media waste through smarter budget and frequency control


Integration

Seamless integration with:

  • Major DSPs and ad platforms via API

  • Internal media planning tools and dashboards

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