Media Planning & Optimization
Maximize campaign efficiency and minimize media waste. ADD+ provides comprehensive, cross-platform intelligence to help brands reach the right audience, at the right time, through the right channel.
What We Offer
Our platform delivers the tools and insights necessary to build and optimize high-impact media strategies:
Cross-Platform Reach Analysis: understand true audience overlap and incremental reach
Budget Allocation & Optimization: optimize media spend for maximum return
Frequency Capping Intelligence: avoid overexposure and audience fatigue
ROI Prediction Models: simulate performance outcomes before launch
Channels Covered
We help brands unify media intelligence across:
Traditional & Connected TV
Streaming platforms
Digital & display media
Radio & podcasts
Social media (Facebook, TikTok, X, YouTube, etc.)
Key Features
Audience Simulation: test target definitions and simulate campaign scenarios
Competitive Intelligence: benchmark against industry spend and placement
Performance Forecasting: predict conversion lift and brand impact before activation
Use Cases
Strategic media planning for new product launches
Programmatic media buying powered by ADD+ data
Performance optimization for ongoing campaigns
Client Impact
+31% increase in conversion rates by targeting high-propensity segments
-18% reduction in media waste through smarter budget and frequency control
Integration
Seamless integration with:
Major DSPs and ad platforms via API
Internal media planning tools and dashboards
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