Audience Measurement & Analytics
Unlock deep consumer intelligence. ADD+ empowers clients with a comprehensive understanding of audience behavior across digital platforms—turning data into strategic action.
What We Measure
Gain access to granular insights on:
Shopping Behavior: purchase frequency, basket size, and category preferences
Digital Engagement: platform usage, session depth, engagement spikes
Brand Loyalty: repeat interaction patterns and brand affinity metrics
Media Consumption: cross-channel exposure (TV, streaming, social, web)
Data Sources
Our analytics are powered by a robust and ethically-sourced dataset:
50,000+ panel respondents with ongoing behavioral tracking
Digital activity logs, cookie-level insights, and session metadata
Transactional records, loyalty card usage, and eCommerce receipts
Key Deliverables
Clients receive high-impact, actionable reporting on a monthly cadence:
Behavioral Intelligence Reports: pattern shifts, anomalies, cohort analysis
Audience Segmentation Dashboards: demographic & psychographic profiles
Trend Forecasting Models: forward-looking projections powered by ML
Client Impact
Proven, measurable results:
+23% improvement in customer retention within 6 months
$2.1M average uplift in revenue through data-informed strategies
Sample Reports
Available upon request:
Consumer Behavior Trends
Digital Engagement Benchmarking
Brand Stickiness Index
Media Saturation Analysis
Pricing
All enterprise services are offered via customized quotes, tailored to:
Scope of data required
Frequency of reporting
Depth of integration with internal BI systems
With ADD+, you're not just observing behavior — you're predicting it.
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